Best 5 Sports Management Courses in India

sports management courses


The Best Professional Sports Management Courses In India

Sports Management courses are the educational and practical fusion of business leadership skills and passionate knowledge of the sports world. Even if that sounds like the winning combination to you, you probably have a lot of questions about what exactly you can do with Sports Management courses and why it could be worth it to study.



The TRP of sports programs on television has improved enormously, giving a further boost to the advance of sports in India. This has also helped create enthusiasm among the millennials about the idea of pursuing careers in sports management — to cater to the increasing demand in the industry. The sports industry is witnessing an upsurge and indicates a great need for professionals at various skill levels; sports managers are vital in this.

Besides, with growing funds through advertising and sponsorship in a variety of sports leagues, the country is rapidly becoming a multi-sports country from a single-sport one. The sports industry is now pegged at close to Rs. 48 billion in market size and is growing at 10% per annum. Online and social media consumption of sports is seeing unprecedented growth and digital is now the medium for brands and marketers to find their audience.

sports management courses


What is Sports Management?

Sports Management is a business-oriented degree focused on how to properly lead an organization in the sports industry. Many of the fields students study in this program are similar to other business management degrees, including Finance, Marketing, PR, Leadership Skills, Communication, and more.

However, students in Sports Management will specifically learn how these fields apply to the sports world. They will also study laws and ethics specifically related to the sports industry and skills that are particularly important—like negotiating a sponsorship contract for an athlete or managing a sports facility. The program typically lasts 4 years, as with other bachelor degrees. Students may also be able to make progress on a journey toward a master’s degree with a speciality in various aspects of Sports Management.


Why Study Sports Management?

Students interested in both business and sports can find their ideal program with Sports Management. This degree can open up many different job opportunities within the sports industry. It can position students to become agents, team marketing directors, athletic department supervisors, coaches, fitness centre supervisors, team managers and more.

Students can also work at different levels, from local sports and minor leagues to regional and national sports associations, providing plenty of growth opportunities for those interested. A Sports Management degree can also help graduates find positions at recreation centres, public parks, and other related organizations.


Key Benefits of Sports Management Courses

It’s also common for students to be interested in the pros and cons of Sports Management courses once they have graduated and are looking for a fulfilling career. Here are the top advantages of these courses.

  • Strong Industry Growth

The sports industry continues to grow in many different directions as sports evolve to find new market niches. The latest PwC figures predict that the sports market in North America will grow at a compound annual rate of 3.2%, rising from $71.1 billion in 2018 to 83.1 billion in 2023.

Media contacts in particular are in a strong position right now, but sponsorship revenues are also predicted to do very well. This is a good sign for future job availability and potential opportunities within the industry.

  • Opportunity to Follow Your Passion

If you like sports, you probably really like sports. There are rarely any in-between feelings. A Sports Management courses allow you to follow your passion for the sports world while also making a living in it. If that’s your ideal career path, then no other degree will prepare you in quite the same way to make your dreams a reality. The right degree program will also help you get involved in the sports industry ASAP through informative classes and exercises, so you aren’t spending time on business management classes that aren’t nearly as interesting to you.

  • Job Flexibility

As we referenced above, there are a lot of different job options for Sports Management. If you are interested in community leadership and public recreation management for local parks, Sports Management courses can help you. If you want to work as an agent for players or a PR manager for a team or sport in crisis, this degree is excellent preparation. If you have your eyes set on becoming a team exec or manager, a Sports Management courses is a key step in getting there.

The program supports so many different career paths that it’s a good fit for all kinds of interests.

  • Travel and Experience

Sports Management courses can be fun. If you like to travel, scouting out new locations, and visiting new cities, then a Sports Management career could be a great choice for you. Many careers in the sports industry involve travelling around the world for various events and job responsibilities. It could be a dream come true for students who want an active lifestyle that rewards their wanderlust. Oh, and if you aren’t really the travelling sort, there are still plenty of opportunities for managing sports venues and other positions that involve significantly less travel.

  • You Can Give Back to Your Community

Giving back to your community is easy with a Sports Management degree. This program provides the skills you need for all kinds of volunteer activities or nonprofit enterprises to encourage physical fitness, create amateur teams, and much more.

There are a few things, however, you should keep in mind when pursuing this type of degree. First, unlike some industries, it can take significant effort to reach middle- and higher-level management positions. Students should not expect to get a management position in the sports industry right after graduation (even those with MBAs). Second, the pay can vary greatly for Sports Management jobs depending on the position, so it can be difficult to count on a particular salary. Some jobs may have irregular hours or are seasonally based upon the type of sport. It isn’t for everyone, but it could be just what you’re looking for.

sports management courses

These courses propagate the most pertinent information and understanding in sports management and sports marketing to enable future leaders to create higher growth for the sports industry. Curricula are constantly updated according to changing dynamics and requirements of the industry and often distinguished faculty from the sports management and sports marketing industry visit the institutes to provide exposure to the global best practices. The field offers the following opportunities depending on individual interests and the field that one aspires to join as a professional.

Sports Management Course Details

Managing athletes

Curating venues

Managing and creating sporting properties

Managing media

Business and administration,

Public relation

Sports marketing

Sports management policy

Sponsorship, broadcasting, marketing and merchandise of sports

Marketing of events or developing businesses

Knowledge about sports law on contracts and drug use


The sports science section includes sports medicine, sports psychology, sports physiology, sports therapy and health promotion. The elective subjects mostly include sports medicine, sports journalism, sports entrepreneurship, grassroots sports development, leagues management etc.

A degree in Sports Management today offers exciting and satisfying career opportunities. However, the young aspirant must have a wide-ranging understanding of the multi-pronged worth of the sports industry, so that they can successfully innovate, ideate and succeed.



Institutes offering courses in Sports Management


ISBR Business School, Bangalore, Electronic City, Bangalore, AICTE Approved 

Post Graduate Diploma in Management, PG Diploma Full TimeDuration – 2 years

Total Fees (INR) – 8.00 Lakh; Exams Required (Cut-off) – GMAT (510 marks)

Ironwood Sports Management Global Academy, Mumbai

PG Diploma in Global Sports Management, PG Diploma Full Time Duration – 10 months

Sister Nivedita University, Rajarhat, Kolkata

MBA in Sports Management, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 6.01 Lakh; Exams Required (Cut-off) – CAT

Symbiosis National Aptitude Test (SNAP), Hyderabad | Rangareddy, Hyderabad

MBA in Sports Management – SSSS, PG Degree Full Time Duration – 2 years

Exams Required (Cut-off) – SNAP

Symbiosis School of Sports Sciences, Pune

MBA in Sports Management, PG Degree Full Time Duration – 2 years

Total Fees (INR) – 6.50 Lakh; Exams Required (Cut-off) – SNAP

Symbiosis National Aptitude Test, Bangalore

MBA in Sports Management – SSSS, PG Degree Full Time Duration – 2 years

Exams Required (Cut-off) – SNAP

GD Goenka University, Gurgaon

Post Graduate Diploma in Sports Management, PG Diploma Full Time Duration – 1 year

Total Fees (INR) – 70,000; Exams Required (Cut-off) – Goenka Aptitude Test for Admission (GATA)

Sports Courses Eligibility Criteria

As stated above, candidates can pursue sports courses at both undergraduate and postgraduate levels. Given below is basic eligibility criteria for both levels of courses:

MBA in Sports Management: The candidate should have a graduation degree or equivalent from a recognised university and should have cleared an MBA entrance exam such as CATGMATCMATXATSNAP

UG Courses: Candidates should have passed Class 12 in any stream with a minimum of 45 to 55 per cent in aggregate. Some institutions also demand physical education as a mandatory subject.

PG Courses: Candidates should clear graduation with a minimum of 45 to 55 per cent in aggregate in any stream. Background in sports is an added advantage

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